We host a monthly “Virtual Conversation” for
Inc 5000 Executives
About the Author

Gene Hammett is an executive coach and the host of the Growth Think Tank podcast, where he has interviewed more than 1,200 leaders of fast-growth companies since 2014. He is the co-founder of Core Elevation and the co-author of How to Have Tough Conversations.

The best management training programs engage managers in more than one way: training they can do on their own time, facilitator-led small-group sessions with peers, and one-on-one coaching. Gene Hammett, founder of Core Elevation, says video courses, books, and one-day workshops alone rarely change how managers lead.

I’ve watched plenty of growing companies buy all three and then wonder why Monday looked exactly like last Monday. Across my 1,200-plus interviews with fast-growth leaders, here’s how I’d compare the options for frontline and middle managers.

TL;DR

  • ●The best management training programs combine three things over several months. Managers take short training on their own time, meet in small facilitator-led peer groups, and get private coaching.
  • ●Video courses, books, and one-day workshops are fine for awareness, but on their own they rarely change how a manager leads.
  • ●Small peer groups let managers learn from each other’s struggles and wins, and private coaching is where the change sticks.
  • ●Develop your managers together so they share one language, rather than sending one manager at a time.
  • ●Core Elevation’s Leadership On-Ramp is built this way for companies with 30 to 100 employees.

Why Do Most Management Training Programs Fail to Change Behavior?

Most programs fail because they hand managers content and hope the behavior follows. The companies that come to Core Elevation have usually tried books, video programs, and workshops first, and they tell me those “didn’t work.”

I get it, because I’ve been on the other side of that. In the company I started in 2001, I was the firefighter, with color-coded lists and spreadsheets and days that swallowed me whole, and no amount of reading pulled me out of it.

What finally changed me was a coach who kept asking me the hard questions. That’s when I learned the difference between learning and changing.

Learning is knowing what to do. Changing is doing it on a Tuesday afternoon when you’re tired, and the old way is faster.

In other words, your managers probably know more than they use. What if the gap was never their effort?

“If you read a book or you take some kind of training, none of that is happening in a dialogue.”

Content Without Dialogue Stays Theory

A manager can nod along to a video on delegation and still grab the work back the first time a project slips. Nothing in the video asks, “What did you do when it slipped?”

That question is where learning turns into a habit. Without someone asking it, the course turns into what I call the “binder on the shelf,” one more thing a busy manager means to get back to.

Most people never get back to it. When MIT researchers Justin Reich and José Ruipérez-Valiente looked at MIT and Harvard’s free online courses on edX, only 3.13 percent of participants completed their courses in 2017-18, according to their 2019 study in Science.

Those were open courses, so that number doesn’t describe corporate programs. What it shows you is how easily self-paced learning drifts when nobody is waiting on the other end.

One Day Is Too Short to Apply Anything

A one-day workshop can spark a great conversation. The trouble starts the next morning, when the inbox is full, and the new skill has nowhere to land.

“There’s just a limit to what you learn, what you retain, and how deep that transformation goes in a one-day workshop.”

Big rooms make it worse. A manager in a crowded ballroom rarely raises a hand to say, “I tried this with my team, and it blew up,” and that’s the exact sentence they most need to say out loud.

Your Managers Are Running Low

The stakes are higher than most founders think. Gallup’s 2026 State of the Global Workplace found that global manager engagement dropped five points in one year, from 27 percent in 2024 to 22 percent in 2025.

Gallup has also found that the manager drives at least 70 percent of the variance between teams’ engagement scores. So when your managers stall, their teams stall right along with them.

“Training alone isn’t enough to transform people.”

You’ve heard “practice makes perfect” a thousand times. But are you giving your managers anywhere to practice?

Are you buying your managers information, or are you buying a change in how they lead?

Not sure which kind of program your managers need?

During a Founder Freedom Strategy Call, I’ll walk through where your managers still send decisions back to you and which kind of development fits. Grab a free call with me, and I’ll tell you honestly if a program like ours is the wrong fit.

Book a Call →

Compare the Types of Management Training Programs

Every management training program falls into one of a handful of types, and each one does a different job. Here’s how they stack up for frontline and middle managers.

Program type
Online and video courses
Best for
Low-cost awareness on your own time
Limitation
Passive. Low completion (about 3 percent in MIT and Harvard’s free online courses)
Program type
Books and reading lists
Best for
A shared vocabulary and a starting point
Limitation
No dialogue, so nothing pushes the manager to apply it
Program type
One-day workshops
Best for
A kickoff or a single topic
Limitation
Too short to apply; often large groups
Program type
University or certificate programs
Best for
Individual credentials
Limitation
One person at a time; rarely includes coaching
Program type
One-on-one coaching alone
Best for
A single manager with a specific gap
Limitation
No peer group and no shared language across the managers
Program type
In-house programs you build
Best for
Companies with experienced internal coaches
Limitation
Depends on leaders who have the time and skill to teach
Program type
Blended programs: training plus facilitation plus coaching (Core Elevation’s Leadership On-Ramp)
Best for
Growing companies developing a group of managers in one shared language
Limitation
A bigger investment of time and money

Online and Video Courses

Online courses are inexpensive, flexible, and simple to roll out to a whole team. Your manager can watch a lesson on feedback between meetings and pick up some useful language.

The weakness is that they’re passive, and most people never reach the end. I treat a video course as a primer before real practice, and I never count on one to change behavior.

Best for: low-cost awareness a manager can build on their own time.

Books and Reading Lists

A good book gives your managers a common vocabulary, and that has real value. That’s why we keep a list of books for new managers on hand.

A book can’t sit in on your next one-on-one, though. A book never asks you how the conversation went.

Best for: a shared vocabulary and a place to start.

One-Day Workshops and Seminars

A workshop gets everyone in the same room and builds energy around one topic. I’ve seen that make a decent kickoff.

The problem is time. One day leaves you no room to try a skill, fumble it, and come back to talk about what happened, and many workshops pack in so many people that nobody gets real attention.

Best for: a kickoff or a single topic.

University and Certificate Programs

University and certificate programs carry a credential and serious academic content. They suit the manager on your team who wants to build a personal track record.

They develop one person at a time, and few of them include coaching. Your manager comes back full of new ideas to a team that hasn’t heard any of them.

Best for: individual credentials.

One-on-One Coaching on Its Own

Private coaching is the most personal option, and in my experience it’s where change sticks. A coach can work on the exact conversation a manager has been dodging for weeks.

On its own, coaching misses the peer group. Your managers never hear how a colleague handled the same problem, and they don’t build a shared language together.

Best for: a single manager with a specific gap.

In-House Programs You Build Yourself

You might decide to build your own program and use internal leaders as the teachers. If that’s your path, our guide to running a manager development program walks through the steps.

The risk I see is capacity. An in-house program works when the leaders running it have the time and the coaching skill to teach it well, and in a growing company those are usually the busiest people in the building.

Best for: companies with experienced internal coaches and the time to run it.

Blended Programs With Training, Facilitation, and Coaching

A blended program combines all three ways of engaging a manager, which means short training on their own time, small groups with a facilitator, and private coaching. Core Elevation’s Leadership On-Ramp is built on this model, and I’ll walk you through it below.

The tradeoff is the investment. A blended program asks more of your time and budget than a video library does, and I won’t pretend otherwise.

Best for: growing companies developing a group of managers in one shared language.

What Makes a Management Training Program Worth the Money?

A management training program is worth the money when it combines training, facilitation, and coaching over time. Content alone doesn’t transform managers.

When people ask me what we look for in a program, my answer always starts in the same place.

“A program that has multiple ways of engaging with the participants, a program that does training, which is essential for us.”

Here’s what each of those ways of engaging does for a manager.

  • ●Training gives managers the ideas and the language in short lessons they take on their own time.
  • ●Facilitation puts managers in small peer groups, where they learn from each other’s struggles and wins.
  • ●Coaching gives each manager a private space to work on their real situations, and that’s where the change sticks.

Use this checklist when you compare programs side by side.

Look for
Training, facilitation, and coaching combined
Red flag
Video only
Look for
Small groups
Red flag
Large lecture-style groups
Look for
Months of application with real work
Red flag
A single day
Look for
Teaches managers to coach their own people
Red flag
Content about managing with no practice
Look for
One shared language across the managers
Red flag
Sending one manager at a time

If a program shows you two or more red flags, keep looking. Simple as that.

What Should a Program for Frontline and Middle Managers Include?

Your frontline and middle managers sit in the hardest seat in a growing company. Most of them earned the promotion by being great at the work, and now their job is to get the work done through other people.

Nobody hands them a manual for that. So a program built for them has to do four things well.

Develop Managers Together in One Shared Language

When five managers learn the same model for feedback at the same time, they start holding each other to it. Send one manager at a time, and you get one person speaking a language nobody else on the team understands.

Give Managers Months to Apply Skills in Real Work

Skills stick when your managers try them with their own teams, report back, and adjust. That cycle takes months, so look for a program long enough to run it several times.

You might be thinking, “My managers are too busy for something that runs for months.” I hear that almost every week, and I understand it. But the busiest managers are usually the ones still sending every decision back to you.

Teach Managers to Coach Their Own People

“Most managers think they understand coaching, but they really don’t.”

The best programs coach your managers and then teach them to coach their people the way they were coached. Teach-back helps here, because the moment a manager has to teach a skill to someone else, the gaps in their own understanding show up fast.

Cover the Skills Managers Use Every Week

At Core Elevation, the core skills are the same five every time.

  • ●Empowerment, so people make decisions without running every one past the manager.
  • ●Accountability, so expectations are clear and people follow through on them.
  • ●Coaching, so managers grow their people instead of fixing the work for them.
  • ●Communication, especially the tough conversations about performance and behavior.
  • ●Time, so managers lead instead of drowning in their own task list.

Accountability only gets a manager part of the way there. What you really want is ownership, where your people care about the outcome on the days nobody checks.

Our leadership skills for managers ladder shows how each skill stacks on the one before it.

Here is our latest book to stop building a business that owns you and start building one that runs without you.

Get Founder Freedom, a free PDF that Amanda and I wrote about building a company that doesn’t need you in every decision. Download your free copy if your managers still bring every problem back to your desk.

Download the Free PDF →

How Does Core Elevation’s Leadership On-Ramp Work?

Leadership On-Ramp is the program we built for exactly this reader: a growing company that wants to develop a group of managers together. Here’s how it runs.

Phase
Weeks 1 to 8
What happens
Short video training, small cohorts led by a facilitator, and private coaching for every participant, with teach-back
Phase
Through month 12
What happens
Ongoing coaching and monthly trainings
Phase
Who takes part
What happens
Six leaders plus the founder in the 12-month program

Most companies that come to us have already tried books, video programs, and workshops. In Leadership On-Ramp, their managers go through training, facilitator-led peer groups, and one-on-one coaching together.

Here’s the shift I watch for, and you’ll see it too. Managers learn from each other’s wins, apply the skills in real work, teach them to others, and coach their own people the way they were coached.

Saint Hung, CEO of Universal Processing, said Leadership On-Ramp was the program his sales managers went through. In his view, nothing can replace a team with “the right foundational skills in place.”

Saint’s team did that work, and the credit belongs to them. Leadership On-Ramp is one part of our leadership development work with growing companies, and it asks for a real commitment from you too.

Best for: companies with 30 to 100 employees that want their managers developed together. The honest tradeoff: it takes more time and money than a video library.

How to Choose the Right Management Training Program

Picking a program gets a lot easier once you know what you’re trying to change, and I’d start there every time. Work through these six steps before you talk to any provider.

Name the Behavior You Want to Change

Start with what you see on an ordinary Tuesday. Maybe managers avoid tough feedback, or maybe they still send every decision up to you.

Grab a pen and give this five minutes today. Write down three decisions your managers brought back to you this week, because those three are your starting list.

Decide Who Goes Through It Together

Pick the group first. A shared language forms when the managers who work side by side learn side by side.

Ask How the Program Engages Managers

Count the ways your managers would engage, on their own time, with peers, and one-on-one. If the honest answer is one, you’re buying content.

Check the Timeline Against Real Work

Ask how many weeks managers practice with their own teams between sessions. A program that ends before anyone has tried a skill twice is a workshop with a longer name.

Ask Who Coaches Each Manager

Find out whether every participant gets private coaching, and from whom. Then ask whether managers learn to coach their own people as part of the work.

Plan How You Will Measure It

Decide up front what you’ll watch for, such as fewer decisions landing on your desk, managers running their own one-on-ones, and tough conversations happening sooner. Check in at 90 days and again at the end.

Ask These Questions Before You Sign

Bring this list to every call with a provider, including us.

  1. 1How many ways does the program engage each manager, on their own, with peers, and one-on-one?
  2. 2How big are the groups?
  3. 3How long does the program run, and how often do managers meet?
  4. 4Does every participant get private coaching?
  5. 5Who are the coaches and facilitators, and have they led people themselves?
  6. 6How do managers practice with their real teams between sessions?
  7. 7Do managers learn to coach their own people?
  8. 8Is there teach-back, where managers teach a skill to someone else?
  9. 9Can our managers go through it together, in one shared language?
  10. 10What happens after the core program ends?
  11. 11How will we know it’s working, and what do you measure?
  12. 12What does it cost, and what’s included?

Is a Bigger Investment in Management Training Worth It?

You can see the price ladder pretty easily. Online courses cost the least, workshops and certificate programs usually charge per seat, and a blended program with coaching costs the most.

I can’t promise you a return, and nobody honest can. What I can tell you is where the money goes. You’re paying for time with a coach and with peers, which is the part that changes behavior.

Then weigh that against what a stuck manager already costs you. Think about the decisions that boomerang back to your desk, the good people who quietly leave, and the tough conversation that waits six months.

What is it costing you right now to have managers who can’t lead without you?

There’s a valuation side to this too. I believe a company that runs on its managers is a stronger business than one that runs on its founder, and buyers tend to look hard at whether the business can run without you.


Frequently Asked Questions

These are the questions founders and HR leaders ask me most when they compare programs.

What Makes a Management Training Program Effective?

+

Combining training, facilitator-led small-group sessions, and one-on-one coaching over several months.

Are Online Management Courses Worth It?

+

They’re low-cost and flexible, but on their own they rarely change behavior, and most people don’t finish them.

How Long Should a Management Training Program Last?

+

Long enough to apply skills in real work, usually months rather than a day.

What Should Management Training Cover?

+

Empowerment, accountability, coaching, communication (especially tough conversations), and time.

What’s the Best Management Training for a Growing Company?

+

For companies with 30 to 100 employees, a blended program that develops managers together in one shared language. Core Elevation’s Leadership On-Ramp is built for that.

Give Your Managers More Than Content

Remember those companies that bought the courses, the books, and the workshop and still saw the same Monday? More content was never going to fix that.

Your managers need training, peers, and a coach, together, for long enough to change how they lead. That’s the standard I’d hold any program to, including ours.

So let me leave you with three questions.

Which of your managers is one good coaching conversation away from leading on their own?

What would your week look like if the decisions stopped coming back to you?

How long are you willing to wait to find out?

If you’re a manager reading this, share it with your CEO or HR leader. These programs work best when a company sends its managers through together.

Want a second opinion on how your managers are developing?

Don’t get me wrong, working with us is optional. A Founder Freedom Strategy Call gives us 30 minutes to map where your managers are today and where the company still runs through you, so schedule your free call, and if another option fits you better, I’ll say so.

Book a Call →

Lead with courage.

Leave a Reply

Your email address will not be published. Required fields are marked *