Gene Hammett is an executive coach and the host of the Growth Think Tank podcast, where he has interviewed more than 1,200 leaders of fast-growth companies since 2014. He is the co-founder of Core Elevation and the co-author of How to Have Tough Conversations.
Leadership development sticks when people understand the skill deeply, shift the mindset underneath it, and apply it in real work until they can teach it to someone else. Passive learning checks a box. Leaders still show up the same way on Monday.
I know because I lived it. In my own business, a strategy I fully understood went nowhere until I dealt with what sat underneath it, and I’ve heard versions of that story across more than 1,200 interviews with fast-growth leaders. Here are the leadership development best practices that hold up, and the spend that doesn’t.
TL;DR
- ●Three non-negotiables make development stick: understand the skill deeply, shift the mindset underneath it, then apply it in real work and teach it to someone else.
- ●Books, video-only courses, and one-day workshops can open the learning, yet by themselves they seldom change the way a leader shows up.
- ●A new skill sitting on top of an old pattern gets sabotaged, so name what’s underneath before you train the behavior.
- ●Teach-back is the proof: when a leader can transfer a skill to someone who then uses it at work, the development stuck.
- ●Managers copy their boss, and bad habits travel fastest, so start development at the top.
Not sure which skill your leaders should build first?
That’s exactly the question I like to dig into on a Founder Freedom Strategy Call, and the call is free. We’ll look at where your leaders get stuck and which one skill would change the most for your company if it finally held.
What Are the Best Practices That Make Leadership Development Stick?
Three practices do the heavy lifting, and I call them the three non-negotiables. When you skip one of them, the other two stop holding for you.
Let me walk you through each one, because most programs I see get one right and quietly skip the other two.
Understand the Skill Deeply
Knowing the definition of coaching isn’t the same as knowing how to coach. Plenty of managers can tell you coaching means asking questions instead of handing out answers. Watch them in a one-on-one when a project is slipping, though, and most of them hand out the answer anyway.
Depth means your leader knows why the skill works, when to reach for it, and what it feels like when it goes sideways in front of their team. You get there by staying with one skill long enough to practice it, get feedback, and practice it again. A slide deck that covers ten skills in an afternoon won’t get anyone there.
Shift the Mindset Underneath the Skill
Skills fail when the mindset underneath them hasn’t changed. Here’s a line I say to CEOs more than almost any other:
“You can’t say that you empower your team, yet step in and control them.”
You can describe empowerment in one sentence. The urge to grab the work back usually comes from somewhere older, like a project that blew up years ago or a quiet belief that nobody will care as much as you do. Until you put a spotlight on that pattern, the new skill loses every time the pressure rises.
Apply It in Real Work and Teach It
Application belongs inside the learning, as part of the program itself. If the skill is tough conversations, the leader has a real one with a real team member while the program is running, then talks it through with a coach. If you want a structure for that first one, my guide to having a tough conversation walks through it.
The last step is teaching the skill to someone else. I’ll come back to why that matters so much, since it’s the clearest test I know.
Why Do Books, Video Courses, and One-Day Workshops Fall Short?
Look at your own development budget, and I’d guess it leans on these three formats. Each one can help, and each one shares the same weak spot. Nobody pushes back on the learner.
Books Don’t Talk Back
I love books (I’ve written a couple myself). Still, as I tell founders all the time, “Reading books are great, but the book doesn’t talk back to you.”
You hit a chapter on delegation, think “I already do that,” and move on. Nobody is sitting across the table to ask what you actually did the last time a deadline slipped.
Video Courses Get Skipped or Half-Watched
Video-only courses are passive, and a lot of them never get finished. In the MIT and Harvard open courses that Justin Reich and José Ruipérez-Valiente studied, completion for 2017-18 was 3.13 percent of all participants, according to Inside Higher Ed’s report on their 2019 paper in Science.
Those were free courses open to anyone, so that figure doesn’t describe corporate training. What it does show you is how easily self-paced learning slides off the calendar when nobody is waiting on you.
Attention is the other problem. Training Industry’s 2026 research found that 67 percent of learners multitask during training, checking email or doing other work.
Be honest with yourself here. Have you ever answered email during a webinar? (I have.)
One-Day Workshops Run Out of Time
A one-day workshop for managers usually means a big room and very little back-and-forth. My honest take:
“There’s just a limit to what you learn, what you retain, and how deep that transformation goes in a one-day workshop.”
A workshop can be a good starting point for you. Treat it as the opening of the work, and plan what comes after before anyone walks into the room.
Here’s how the common spend stacks up when it stands alone.
Why Does Mindset Matter as Much as Skill?
A skill only works when you believe it will make a difference. I had to learn that one the hard way, in my own company, and I’ve watched it play out in hundreds of conversations with CEOs since.
There was a stretch when I wasn’t making the marketing investments my business needed. An advisor asked me to look at what was underneath that hesitation, and then told me, “If I give you a skill or a new strategy, and you take it yourself without addressing the trauma that’s underneath it, you will self-sabotage yourself.”
I didn’t fully understand it at first, and honestly, part of me pushed back. Through the conversation, my thinking started to shift, and it took that back-and-forth to get me there. I can tell you it never would have happened from a book.
The skill was never my problem. The mindset underneath it was.
Here’s the distinction I want you to hold onto. Learning a skill is knowing what to do, and changing is doing it on a hard day when the old way feels safer.
What if the problem was never the skill? When one of your leaders keeps skipping a skill they clearly understand, I go looking for what’s underneath. A few questions help:
- ●What happened the last time you tried this and it went badly?
- ●What do you expect to happen if you let go here?
- ●Whose way of leading are you copying without meaning to?
- ●What would you have to give up to do this every week?
Put a spotlight on the answer, talk it through, and address it. Then the skill finally has room to work.
Want to see where your company still runs through you?
My next live workshop is free, and it’s built for CEOs running companies with 30-plus employees. We’ll work on shifting from founder-dependent to team-driven, and you can treat it as a starting point for a real conversation with your leadership team.
How Do You Get New Skills Into Day-to-Day Work?
You’ve probably heard “learn by doing” a hundred times. But are your leaders actually doing the skill inside the program, or saving it for some future week that never shows up? Here’s the cycle I’d run with any manager or executive, one skill at a time.
Pick One Skill per Cycle
Choose the skill that would change the most for your leader’s team, such as delegation, coaching, or tough conversations. Stay with it until it holds under pressure.
Give your leader ten skills at once and none of them gets deep. One skill done well usually pulls a couple of others along with it.
Use a Live Situation as the Practice
Find a real moment already on the calendar, like the project that needs handing off, the team member who needs hard feedback, the decision the leader keeps taking back. The leader uses the new skill right there, with real stakes.
Role-play has its place as a warm-up. The learning sinks in when the outcome actually matters to the person doing it.
Debrief in Conversation
Right after, the leader talks it through with a coach or a trusted peer. Books and videos don’t talk back, and the real shifts happen through dialogue.
Damon Schopen, CEO of Port Light Technology, described what that dialogue gave him: “As a business owner, you often feel like you’re on an island. Having a sounding board to bounce ideas off of helps a lot.”
Keep your debrief questions simple. Ask the leader what they said, what the other person did, and where they felt themselves pull back.
Watch for the Old Pattern
When a leader slides back to the old habit, treat it as information instead of failure. The slide is usually the mindset underneath showing up again.
Go back to that pattern before you add more skill. More technique on top of the same fear just gives the fear better tools.
Close the Cycle With a Teach-Back
The cycle ends with a “teach-back,” where the leader teaches the skill to someone on their team, and that person uses it in their own work. Then you pick the next skill and run it again.
Maybe your first reaction is that your managers don’t have time for this. I hear that a lot, and I get it, but the cycle runs on work they’re already doing, so the only new time is the debrief. If you want to put the cycle in writing, build it into a leadership development plan for each leader.
Here’s what one cycle can look like at each level.
Why Is Teaching a Skill to Someone Else So Powerful?
Teaching forces a depth that listening never does. You can’t walk someone through a skill you only half understand, and you find the gaps the minute they ask you a question you can’t answer.
“If you’re learning something to the degree that you can transfer that skill to someone else, and they can do it and bring it into their day-to-day work, we really do have something that sticks with people.”
Teach-back also stretches your investment. One of your managers learns the skill, and their team picks it up from someone they already trust.
In other words, the teach-back is where you find out what actually stuck. Here’s what a good one looks like.
I like teach-back for a simple reason. A satisfaction survey tells you people enjoyed the session, and a teach-back tells you the skill moved.
Why Isn’t On-the-Job Learning Enough?
People learn plenty by doing the work, and I’d never tell you otherwise. The trouble is speed, since left alone, on-the-job learning is far too slow for the pace a fast-growth company needs.
There’s a hidden teacher in it, too. A lot of what new managers pick up on the job comes from watching their own boss, and In Gallup’s estimate, the manager explains no less than 70 percent of why engagement runs high on one team and low on another.
Here’s the part that worries me most:
“The good habits flow down to their team a little bit slower than the bad habits. The bad habits have a highway, no resistance to download.”
Picture a VP on your team who avoids conflict. The managers under that VP learn to avoid it too, and before long three teams are skipping the conversations that matter most.
So start at the top. Once the executive team changes how it leads, developing your managers gets easier, since the people above them are finally modeling the skill.
What Should a Leadership Development Program Include?
If you’re comparing programs right now, run each one against the non-negotiables. Here’s the short list I’d use.
Which of those six is missing from what you’re paying for today?
What Does Check-the-Box Development Cost You?
I call it “check-the-box” development, and it feels good. You have an offering to point to, your budget line looks responsible, and nothing changes in how your leaders show up.
Meanwhile, your new managers keep learning from their bosses, and habits like dodging tough conversations spread from team to team. The longer it runs, the more those habits become the culture.
Is your development budget changing how your leaders show up, or only giving them something to attend?
Before you renew anything, run your current spend through three quick questions:
- ●Does it build one skill deeply, or skim across many?
- ●Does it address the mindset underneath the skill?
- ●Do leaders use the skill on real work during the program, then teach it to someone after?
If the answers are mostly no, start with the decisions to make before you buy another program.
Frequently Asked Questions
Here are a few questions founders and HR leaders bring up about making development stick.
Start With One Skill and One Real Conversation
Come back to the box-checking we started with. A program that never asks your leaders to change how they show up only gives them something to attend.
Take ten minutes this week with a pen and paper. Write down each leader who reports to you, then the one skill that would change the most for their team if it finally stuck.
Pick one leader from that list and one skill. Have them use it in a real conversation, talk it through, and teach it to someone on their team. Then watch what spreads.
Which leader is first? Which skill? Who will they teach it to?
To be clear, none of this requires hiring me. If you want someone to pressure-test your plan, though, I’m glad to help.
Ready to build leaders who can teach what they learn?
Grab time on my calendar for a Founder Freedom Strategy Call (it’s free). On that call, the two of us will pick the first skill and the first leader. Lead with courage.